SalesBase packs them in for Adpak Machinery Systems Ltd
When it comes to packaging machinery and consumables, whether for foodstuffs or capital goods then Adpak have the right equipment and services. The Company operates throughout the UK and Europe with an extensive client base covering many industry sectors.
They have experienced significant growth over the last decade and business systems have been under constant strain to keep pace with the dynamics of the business.
Since late 2000, SalesBase has come to form a key element in the business development, sales and customer service departments at Adpak. SalesBase is used to track all new prospective clients and to manage all aspects of established customers. With over 50 new business quotes generated on a typical business day, SalesBase is a critical component in ensuring that these opportunities are effectively managed to a successful conclusion.
With SalesBase the team at Adpak are able to instantly view a customer or prospect history and see exactly where they are up to, who has spoken or corresponded with them and what future activities are scheduled.
Post-It notes and lost information are a thing of the past now SalesBase keeps track on all customer contact and those involved are free to concentrate on developing and fulfilling customer commitments rather than trying to keep tabs on where things are up to with paper based systems.
Sales and Finance Director, Carol Rothwell says – “We needed a system that was very easy to use as we are not hugely computer literate but it also needed to be comprehensive. SalesBase has succeeded on both counts! It was quickly adopted by our users and really has freed time to concentrate on essentials rather than burdening administrative tasks. “We are a very willing reference site!”