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  ASM Technology Ltd  
 


SalesBase reaches parts others can’t reach – ASM Technology Ltd

ASM Technologies are a leader in the field of computer hardware logistics. With customers such as Sainsbury’s and leading multi-national banks, as well as third party computer support organisations such as IBM and Compaq, ASM operate in a very fast moving and demanding environment.

ASM has a large and dynamic sales team operation based at head office in Winsford and also sales people working with new clients in the field to proactively develop new business. In an industry where ok is simply not good enough, ASM stand or fall on their ability to deliver right first time. Therefore SalesBase was chosen to support their activities.

Sales Manager, Tony Faulkner says – “Our business is very, very demanding. Our customers regularly rely on us to source and supply parts to replace those that have failed, often on mission-critical systems. We only have one chance to deliver and that’s it! SalesBase has given us the tools we need to do our job. Our sales and customer service people were reliant on paper-based systems and as a result information was in individual pockets rather than as a shared resource. Now with SalesBase that has all changed.

All customer and prospect information is available to us all; we can see exactly where we are up to with every account, both existing and new. I am able to base my management decisions on real information rather than assumptions and as a result our business is seeing the benefits. SalesBase has given us real return on investment”.

At ASM SalesBase manages all sales and customer service activities; it provides a central database of all in and outbound customer communication. SalesBase provides drill-down into the accounts system enabling sales history to be clearly seen by those involved without them needing to have direct access to the accounts system.

 
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