BCL Distribution success for SalesBase
As one of the largest distributors of timber and boards to the furniture making industry in the UK BCL recognised the need for technology to support their business.
Having recently installed Sage 500 Enterprise (previously known as Tetra CS/3) as their main accounts and business systems BCL now needed a front-end solution for sales and customer service people to enable them to develop and sustain the business.
The field sales team at BCL previously had no access to key information such as order history and turnover on the accounts they were responsible for throughout their territory. This could only be gained via a call to the office and as such was time consuming and less than ideal. In addition customer service and the management team had little visibility on what was taking place between the sales team and the customers.
Thankfully with the installation of SalesBase all this has now changed.
In addition to providing all the usual aspects of the CRM function such as contact and activity management, SalesBase also connects directly to the Sage 500 data. This allows instant access to key information such as live orders, order and payment history and stock availability. The sales team can now see exactly how each customer is performing, customer service can see what commitments and conversations have taken place between sales people and customers and the management team have thee information they need to direct the business.
Sales Director, Colin Singleton says – “At last I can get the detail I need when I need it and my decision making is based upon business facts not ‘gut feel’. My sales team are more focused and as a result more productive and our business in growing profitably”.