Ducker Streamlines Customer Services With CRM Database

Ducker Engineering Ltd, the leading supplier of industrial, commercial and hospital laundry equipment, has turned to Customer Relationship Management (CRM) technology in order to streamline operations and improve sales.

The company has implemented SalesBase to collate all customer and prospect information, provide users with one-stop access to comprehensive contact and sales data.

Ducker Engineering’s IT Manager, Richard Lannaghan commented: “Our sales, service and customer information was originally stored in various spreadsheets and databases on an ad hoc basis, so we needed a solution that would pull all of this information together. We looked at a broad selection of products on the market across the whole spectrum of costs ranging from £200 up to £65,000 but only SalesBase had the right balance of price against features.

“SalesBase gives us one window onto all customer activities, including historical data, this allows us to provide more streamlined customer services and more focused sales activities.”

Amongst its features, SalesBase enables users to see exactly who has contacted each customer whether by phone, email, writing or face-to-face meeting, generates all reports, quotes and proposals and keeps a full audit trail of document approvals, provides full diary management for people and resources and manages sales and business opportunities from prospect to order with full cost and profit reporting.