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  Zerographics Chooses Sales Base for Call Centre 
 

...............Having looked at a number of CRM products, Zerographic came to the conclusion that the right system had to be simple to use but also must ensure that the right level of information was input by users and thus available to those managing the business. SalesBase proved to satisfy on both counts.


Gavin Burbrough, Zerographic Sales Director, said: “I discounted several systems because although they offered a degree of functionality they were cumbersome and I knew our people would find them an obstacle rather than an asset".


“There was no point in installing a CRM system that our users would resist, we needed to be up and running quickly as our business is very fast moving and I didn’t want a drop in revenue whilst users got to grips with new technology”.

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