Red C gives SalesBase CRM the Green Light

Manchester based marketing agency Red C knew exactly what they wanted in terms of Customer Relationship Management. As a marketing agency, they understand the importance of CRM and were able to recognise Integrate Software as an organisation who could provide a sophisticated and cost effective CRM solution to meet their business needs through SalesBase.

With a strong commitment to growth and an excellent client base, Red C pride themselves in being one of the UKs most results driven marketing agencies and they required a CRM system that lived up to their own standards.

With a serious commitment to service they required a system that would enable them to understand their customers in depth in order for them to provide marketing solutions to give competitive advantage for their clients.

With offices in Manchester and London, Red C required a system to enable customer information sharing from both offices.

In early 2005 Red C approached Integrate Software with very specific requirements for a CRM system; a robust, comprehensive database that would aid them in their continued growth. Integrate Software provided Red C with a 10 user network sited at their offices in London and Manchester via thin client. SalesBase CRM gave them fast access to their customer data across the network, ability to utilise their customer data to provide Strategic Marketing recommendations to aid in clients’ growth with tracking and reporting facility for all sales and marketing activity.

Catherine Cointre, Business Development Director at Red C says;
“We implemented SalesBase CRM to coincide with our new business programme. SalesBase is now a key factor in the development of our new business activity. It has met all our business needs whilst being fast to implement and cost effective. I would recommend SalesBase CRM to any organisation who wishes to manage their new business activity more effectively”