Red C gives SalesBase
CRM the Green Light
Manchester based marketing agency Red C knew exactly what
they wanted in terms of Customer Relationship Management.
As a marketing agency, they understand the importance of CRM
and were able to recognise Integrate Software as an organisation
who could provide a sophisticated and cost effective CRM solution
to meet their business needs through SalesBase.
With a strong commitment to growth and an excellent client
base, Red C pride themselves in being one of the UKs most
results driven marketing agencies and they required a CRM
system that lived up to their own standards.
With a serious commitment to service they required a system
that would enable them to understand their customers in depth
in order for them to provide marketing solutions to give competitive
advantage for their clients.
With offices in Manchester and London, Red C required a system
to enable customer information sharing from both offices.
In early 2005 Red C approached Integrate Software with very
specific requirements for a CRM system; a robust, comprehensive
database that would aid them in their continued growth. Integrate
Software provided Red C with a 10 user network sited at their
offices in London and Manchester via thin client. SalesBase
CRM gave them fast access to their customer data across the
network, ability to utilise their customer data to provide
Strategic Marketing recommendations to aid in clients’
growth with tracking and reporting facility for all sales
and marketing activity.
Catherine Cointre, Business Development Director at Red C
“We implemented SalesBase CRM to coincide with our new
business programme. SalesBase is now a key factor in the development
of our new business activity. It has met all our business
needs whilst being fast to implement and cost effective. I
would recommend SalesBase CRM to any organisation who wishes
to manage their new business activity more effectively”