Since formation in 1989 Zerographic has grown to become one of the largest and most successful distributors of Xerox reprographic equipment in Europe. From its impressive headquarters in Staffordshire the company has established an unrivalled reputation for customer service.
When it came to selecting the right CRM solution to continue the growth without compromising service levels Zerographic chose SalesBase.
Having looked at a number of CRM products, Gavin Burbrough, Zerographic Sales Director came to the conclusion that the right system had to be simple to use but also must ensure that the right level of information was input by users and thus available to those managing the business. SalesBase proved to satisfy on both counts.
“I discounted several systems because although they offered a degree of functionality they were cumbersome and I knew our people would find them an obstacle rather than an asset” said Gavin.
“There was no point in installing a CRM system that our users would resist, we need to be up and running quickly as our business is very fast moving and I didn’t want a drop in revenue whilst users got to grips with new technology”.
SalesBase is now installed at Zerographic headquarters and the company’s regional offices throughout the UK. All sales and customer service people are using SalesBase and Gavin and the other members of the management team are able to get instant access to the information they need to direct the business.